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How to Build Your Own Social Media Command Center

Did you hear the news? Indianapolis won the Super Bowl and Adele won a bunch of Grammys! OK, at first this might sound like a ditzy statement from a girl who doesn't know her sports and entertainment, but boo ya – I'm in the know ladies! After all, most people know the Colts won a More...

10 Cheap Marketing Ideas for Mompreneurs

Listen here. I'm all for prosperity and big thinking. Heck, I get hired because I'm a visionary, but nothing bothers me more than the promotion of pretentiousness. Why do some of the coaches and marketing teachers out there try to guilt trip you into buying their products or services or training and blame you for More...

When Social Media Becomes Pointless

For the last seven years, companies have hired me to advise or coach them on one thing. And it's not this latest Twitter gadget or that Facebook app. It's strategy. Strategic online marketing. What I'm about to say about social media may startle you a little bit. Actually, I hope it does. When the words More...
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Four Offline Ways to Get More Facebook Fans and Twitter Followers

Having Facebook page and Twitter profile up and active is great, but what happens if nobody is visiting? I mean if a tree falls in the forest and nobody is around to hear it, does it really make a sound? The point is, it’s online TRAFFIC that really makes all your hard work worthwhile. When More...
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How To Find Your Niche

Niche. Niche It Good. Recently, my brother-in-law and my seven-year-old niece found a brilliant way to do one of their favorite family activities, earn money and teach the kiddos all about starting a business, negotiating and customer service. In fact, they are earning on average 200 bucks a week, which my niece is then learning More...